Visual identity and branding
Visual identity and branding are crucial for creating a recognizable presence in the market. A strong visual identity includes elements like logos, color schemes, and typography that reflect a brand’s personality. Consistency across these elements fosters brand recognition and trust, helping businesses connect with their audience and stand out in a competitive landscape.
Logos
Design guide
Design guides are crucial for maintaining consistency in branding and visual communication. They outline the proper use of logos, colors, typography, and imagery, ensuring a unified brand identity across all platforms. By providing clear standards, design guides streamline the design process, enhance collaboration, and strengthen brand recognition.
Key points for creating a visual identity
Brand Values: Clearly define a brand values and messages. The visual identity should reflect and communicate these effectively.
Consistency: Ensure consistent use of visual elements (colors, fonts, logos) across all platforms to build recognition and trust.
Originality: Develop a unique visual identity that distinguishes a brand from competitors and makes it memorable.
Flexibility: Design the identity to adapt across various media and formats, ensuring it works well in both print and digital contexts.
CASE
CASE
ULDA URO
Ulda is an online boutique that specializes in handcrafted mobiles featuring charming, needle-felted wool animals made from high-quality materials. The company's mission is to create beautiful and comforting environments for newborns and their parents while expanding its range to include a variety of children's room decor.Ulda aims to be the go-to shop for parents seeking unique, handmade designs that inspire creativity and play in children's spaces. By focusing on quality and distinctive design, Ulda creates lasting products that can be cherished for generations.I had the pleasure of developing the visual identity for Ulda, crafting a cohesive brand image that reflects its commitment to quality and creativity. This included designing the logo, selecting the color palette, and establishing overall brand aesthetics to effectively communicate Ulda's unique charm and values.
Laban kaffebar
I had the opportunity to collaborate with entrepreneur Tilde Emilie Heilmann in developing the visual brand identity for Laban Kaffebar, a charming café in Odense, Denmark. This project began as part of an examination project at IBA Kolding, where I provided branding and marketing guidance.I created Laban's visual identity and developed a comprehensive design guide to ensure brand consistency across all platforms. Additionally, I curated an image archive for the café, supporting their marketing efforts. Currently, I manage the production of content for Laban's social media, helping to maintain a cohesive online presence that reflects the unique atmosphere of this delightful café.
